May 17, 2014

2014 Billboard Music Awards Doubles Down on Las Vegas – Announces Innovative Cross Promotion with Top-Ranked Social Game myVEGAS

Los Angeles, CA and Las Vegas, NV – May 17, 2014 – The 2014 Billboard Music Awards and PLAYSTUDIOS, a game development company focusing on free-to-play casino games, today announced an innovative marketing partnership aimed at connecting consumers across two dominant entertainment sectors – popular music and casual social games. PLAYSTUDIOS joins the exclusive ranks of big-league brands to receive promotional consideration from the Billboard Music Awards while the award show receives in-game and social media activation across the entire myVEGAS community. The 2014 Billboard Music Awards will broadcast LIVE from the MGM Grand Garden Arena in Las Vegas on Sunday, May 18, on ABC from 8:00 PM–11:00 PM ET, with performances from music’s biggest stars.

 

“We’re thrilled to be part of the energy and excitement surrounding the Billboard Music Awards,” said Andrew Pascal, founder, president and chief executive officer of PLAYSTUDIOS. “As creators of entertainment content, we deeply appreciate when the work of other groundbreaking creative artists is recognized.”

 

PLAYSTUDIOS, who already has a long-established partnership with MGM Resorts International and the MGM Grand Resort in Las Vegas, will be “live tweeting” with its community during the show, offering an engaging “second-screen” experience that test players’ knowledge of the music and performers being featured.

 

“We look forward to sharing the 2014 Billboard Music Experience with the myVEGAS community,” said Liz Morentin, spokesperson for Billboard Music Awards.  “It’s a great opportunity for us to connect with audiences that share our passion for amazing entertainment.”

 

myVEGAS is the #1 downloaded free-to-play casino app and is currently available on iOS, Android, and Kindle mobile devices, as well as on Facebook. myVEGAS is the only social casino app that gives players a chance to earn real-world rewards from an exclusive collection of travel, leisure, and entertainment brands. Rewards include complimentary hotels stays, meals, shows, nightclub access, and more.

 

To follow myVEGAS on Twitter, visit here.

 

About PLAYSTUDIOS

 

PLAYSTUDIOS is a developer of engaging casual games for mobile and social platforms. Founded by a team of experienced gaming and technology entrepreneurs, PLAYSTUDIOS’ free-to-play myVEGAS apps combine the best elements of popular social games with established gambling mechanics. Players enjoy an ever-growing collection of slot and table games and the opportunity to earn an unprecedented selection of valuable, real-world rewards from leading hospitality, entertainment, and leisure brands. Current myVEGAS reward partners include MGM Resorts International, Station Casinos, Wolfgang Puck, Cirque du Soleil, Royal Caribbean International , House of Blues, and Allegiant Air. For more information, visit the company’s website.

 

Play myVEGAS on Facebook

 

To download the myVEGAS Slots app, visit:

 

To download the myVEGAS Blackjack app, visit:

About “2014 Billboard Music Awards”

 

The “2014 Billboard Music Awards” are set to return to ABC and will be broadcast live from the MGM Grand Garden Arena in Las Vegas on Sunday, May 18 at 8:00pm ET/PT. The show will showcase this year’s hottest and biggest music stars.  Billboard Music Awards finalists are based on key fan interactions with music, including album and digital singles sales, radio airplay, touring, streaming and social interactions on Facebook, Twitter, YouTube, VEVO, Spotify and other popular online destinations for music. These measurements are tracked year-round by Billboard and its data partners, including Nielsen Entertainment and Next Big Sound. The awards are based on the reporting period of March 11, 2013 through March 9, 2014.  The “2014 Billboard Music Awards” is produced by dick clark productions. Allen Shapiro and Michael Mahan are Executive Producers. Larry Klein, Barry Adelman and Mark Bracco are Producers.

 

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MEDIA CONTACTS:

2014 Billboard Music Awards

Dick Clark Productions

Liz Morentin, 310-255-4602, lmorentin@dickclark.com

 

ABC

Nicole Marostica, 818-460-6783, nicole.y.marostica@abc.com

Alison Daulerio, 818-460-7920, alison.k.daulerio@abc.com

 

Slate PR

Andy Gelb, 310-461-0111, andy@slate-pr.com

Rachael Trager, 310-461-0111, rachael@slate-pr.com

d.baron media relations inc. – Latin press

Diana Baron, 310-315-5444, diana@dbaronmedia.com

 

PLAYSTUDIOS

David Pascal, (415) 500-5393, Press@Playstudios.com