August 10, 2016

PLAYSTUDIOS Acquires Scene53 and Launches POP! Slots

Tel Aviv-Based Game Studio Instrumental in Creating Newest PLAYSTUDIOS App

Burlingame, CA – August 9, 2016 – PLAYSTUDIOS, a developer of award-winning, free-to-play casino games that offer real-world rewards, today announced that it has acquired Scene53, an Israel-based game studio specializing in real-time, multi-player mobile games. The two companies jointly developed the newest PLAYSTUDIOS mobile app, POP! Slots. The game allows players to play in groups, share jackpots, and interact with friends as they explore virtual versions of iconic Las Vegas resorts. The initial release features MGM Grand, the Mirage, and Excalibur, with additional resorts soon to be added. POP! Slots is now available world-wide for Apple and Android mobile devices and is already earning 5-star reviews as it climbs to the top of the app store charts.

After working with Scene53 to create and launch POP! Slots, PLAYSTUDIOS moved to acquire the company and establish it as an independently operated studio, PLAYSTUDIOS Israel (PSI). The Tel Aviv team will now focus on growing the POP! Slots product while pursuing new opportunities in the casual, free-to-play casino category.

Andrew Pascal, CEO of PLAYSTUDIOS, said, “Scene53 built an incredible platform for running multi-player, real-time games and hosting virtual events in a 3D setting. They used this technology to create some very promising online experiences. We quickly saw their company’s potential and believed that together we could build something really great.”

Yonatan Maor, Founder and CEO of Scene53, said, “We are big fans of PLAYSTUDIOS. Their games are beautiful and fun to play. They have extensive knowledge of the casino industry and they possess a very unique set of assets – their real world rewards platform and their exclusive rights to the biggest and best resorts in Las Vegas, such as Bellagio, Aria, and Mandalay Bay.”

Pascal continued, “We are delighted to welcome Yonatan, Yossi, Ofer, Oded and the rest of the Scene53 team to the PLAYSTUDIOS family. Their entrepreneurial spirit is evident in all that they do, and their passion is inspiring.”

POP! Slots is the newest release from PLAYSTUDIOS, and takes its place alongside the company’s other top-ranked casual casino games, myVEGAS Slots, my KONAMI Slots, and Lucky Life. As with the company’s other titles, it gives players real rewards from an exclusive collection of travel, leisure, and entertainment partners such as MGM Grand, Bellagio, ARIA, Royal Caribbean International, Genting UK, Resorts World, Wolfgang Puck, Cirque du Soleil, the Hippodrome, and many more. These rewards include complimentary hotels stays, meals, shows, free slot play, and VIP nightclub access, with new offers added regularly. PLAYSTUDIOS currently operates in the U.S., Hong Kong, and Israel. The company’s apps are currently available on iOS, Android, and Kindle mobile devices. myVEGAS Slots can also be played on Facebook.

To download the POP! Slots app, visit:

  • (iOS) APP STORE – https://app.adjust.com/slup5u_g8pc2y?campaign=pressrelease&adgroup=0&creative=0
  • (Android) GOOGLE PLAY – https://app.adjust.com/g8pc2y_slup5u?campaign=pressrelease&adgroup=0&creative=0

To download the myVEGAS Slots app, visit:

  • (iOS) APP STORE – https://app.adjust.io/dqgi4g?adgroup=press_release
  • (Android) GOOGLE PLAY – https://app.adjust.io/s0sits?adgroup=press_release
  • (Kindle) AMAZON Store – https://app.adjust.io/6hrp13?adgroup=press_release&redirect=http%3A%2F%2Fwww.amazon.com%2Fdp%2FB00GXH3TGG

To play myVEGAS on Facebook, visit:

  • https://apps.facebook.com/playmyvegas?kt_tu=partner&kt_st1=mv_pr

To download the my KONAMI Slots app, visit:

  • (iOS) APP STORE – https://app.adjust.com/ovu1ig_obyw0n?campaign=pressrelease&adgroup=0&creative=0
  • (Android) GOOGLE PLAY – https://app.adjust.com/ovu1ig_obyw0n?campaign=pressrelease&adgroup=0&creative=0
  • (Kindle) AMAZON Store – https://app.adjust.com/ulij4j?campaign=pressrelease&adgroup=0&creative=0

To download the myVEGAS Blackjack app, visit:

  • (iOS) APP STORE – https://app.adjust.io/md55kz?adgroup=press_release
  • (Android) GOOGLE PLAY – https://app.adjust.io/1ds1s6?adgroup=press_release
  • (Kindle) AMAZON Store – https://app.adjust.io/nb6rhn?adgroup=press_release&redirect=http%3A%2F%2Fwww.amazon.com%2Fdp%2FB00NULWN9C

About PLAYSTUDIOS

PLAYSTUDIOS is a developer of award-winning, casual casino games for mobile and social platforms, including POP! Slots, myVEGAS Slots and Blackjack, and my KONAMI Slots. With studios in the U.S., Israel, and Asia, PLAYSTUDIOS’ free-to-play apps combine the best elements of casual social games with proven casino gambling mechanics. Players enjoy frequent content updates and the opportunity to earn an unprecedented selection of valuable, real-world rewards from leading hospitality, entertainment, and leisure brands. Current myVEGAS reward partners include MGM Grand, Bellagio, ARIA, Royal Caribbean International, Resorts World, Wolfgang Puck, and Cirque du Soleil, the Hippodrome Casino, and many more. For more information, visit the company’s website at http://www.playstudios.com/.

# # #

Press Contacts:

PLAYSTUDIOS

  • David Pascal
  • press@playstudios.com
  • (415) 500-5998

PLAYSTUDIOS – Israel

  • Yonatan Maor
  • yonatan@scene53.com