Los Angeles, CA and Las Vegas, NV – May 17, 2014 – The 2014 Billboard Music Awards and PLAYSTUDIOS, a game development company focusing on free-to-play casino games, today announced an innovative marketing partnership aimed at connecting consumers across two dominant entertainment sectors – popular music and casual social games. PLAYSTUDIOS joins the exclusive ranks of big-league brands to receive promotional consideration from the Billboard Music Awards while the award show receives in-game and social media activation across the entire myVEGAS community. The 2014 Billboard Music Awards will broadcast LIVE from the MGM Grand Garden Arena in Las Vegas on Sunday, May 18, on ABC from 8:00 PM–11:00 PM ET, with performances from music’s biggest stars.
“We’re thrilled to be part of the energy and excitement surrounding the Billboard Music Awards,” said Andrew Pascal, founder, president and chief executive officer of PLAYSTUDIOS. “As creators of entertainment content, we deeply appreciate when the work of other groundbreaking creative artists is recognized.”
PLAYSTUDIOS, who already has a long-established partnership with MGM Resorts International and the MGM Grand Resort in Las Vegas, will be “live tweeting” with its community during the show, offering an engaging “second-screen” experience that test players’ knowledge of the music and performers being featured.
“We look forward to sharing the 2014 Billboard Music Experience with the myVEGAS community,” said Liz Morentin, spokesperson for Billboard Music Awards. “It’s a great opportunity for us to connect with audiences that share our passion for amazing entertainment.”
myVEGAS is the #1 downloaded free-to-play casino app and is currently available on iOS, Android, and Kindle mobile devices, as well as on Facebook. myVEGAS is the only social casino app that gives players a chance to earn real-world rewards from an exclusive collection of travel, leisure, and entertainment brands. Rewards include complimentary hotels stays, meals, shows, nightclub access, and more.
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PLAYSTUDIOS is the developer of award-winning casual casino games for mobile and social platforms, including POP! Slots, myVEGAS Slots, myVEGAS Blackjack, and my KONAMI Slots. Founded by a team of veteran gaming and technology entrepreneurs, PLAYSTUDIOS produces engaging apps that combine the best elements of popular social games with established casino gaming mechanics, allowing players to enjoy an ever-growing library of content and the opportunity to earn an unrivaled selection of real-world rewards from more than 70 iconic hospitality, entertainment, and leisure brands across 15 countries and four continents. In addition to connecting its rewards partners – MGM Resorts International, Wolfgang Puck, Resorts World, House of Blues, Gray Line Tours, and Hippodrome Casino, among others – with millions of players worldwide, the company’s groundbreaking playAWARDS platform provides advanced performance metrics and unprecedented insight into today’s gaming audience.
About “2014 Billboard Music Awards”
The “2014 Billboard Music Awards” are set to return to ABC and will be broadcast live from the MGM Grand Garden Arena in Las Vegas on Sunday, May 18 at 8:00pm ET/PT. The show will showcase this year’s hottest and biggest music stars. Billboard Music Awards finalists are based on key fan interactions with music, including album and digital singles sales, radio airplay, touring, streaming and social interactions on Facebook, Twitter, YouTube, VEVO, Spotify and other popular online destinations for music. These measurements are tracked year-round by Billboard and its data partners, including Nielsen Entertainment and Next Big Sound. The awards are based on the reporting period of March 11, 2013 through March 9, 2014. The “2014 Billboard Music Awards” is produced by dick clark productions. Allen Shapiro and Michael Mahan are Executive Producers. Larry Klein, Barry Adelman and Mark Bracco are Producers.
Rossetti Public Relations