LAS VEGAS – Players around the world are getting their first glimpses of the new rewards lineup unveiled for PLAYSTUDIOS’ playAWARDS “Fall Frenzy” campaign. The mobile gaming leader kicked off the festivities October 15 with a Facebook Live event during which thousands of players went home with something extra, including in-demand tech gadgets, sought-after swag, and the grand prize: groceries for a year.
The game-show style giveaway event saw players trading in loyalty points from PLAYSTUDIOS games – including myVEGAS Slots, POP! Slots, myKONAMI Slots, and myVEGAS Blackjack – for a chance to take home rewards from the recently expanded playAWARDS catalog. The evening’s biggest winner, Susan A. from Mississippi, was rewarded with groceries for an entire year. Nine other players won groceries for a month, others took home rewards from playAWARDS partners, and every player in the live chat earned free chips for PLAYSTUDIOS mobile games.
“’Fall Frenzy’ serves as an introduction to an epic new lineup of home-focused fun and entertainment and gives us the chance to create some life-changing moments,” says PLAYSTUDIOS Head of playAWARDS Rob Oseland. “We recognize that this year has been difficult for so many of our players, and these new rewards will not only bring some peace of mind but allow them to cross a few items off their wish lists.”
The lineup of rewards comes as PLAYSTUDIOS expands its catalogue with streaming services, food delivery services, game consoles, and more. Players are able to redeem loyalty points for everything from three categories –Swag (fashion-focused apparel), Luxe Swag (tech gadgets and accessories), and @Home (premium gift cards). The biggest prize of all – rent for an entire year – will be awarded to five players during the next Facebook Live giveaway event on November 5. During the last week of the giveaway leading up to the myVEGAS Live show, one player will be chosen daily to earn rent for a month. In addition to the grand prize, 15 players will receive rent for a month, and over 200 people will receive gift cards. Players will also win prize wheel giveaways for those who are engaged in the chat during myVEGAS Live.
For the first time ever, playAWARDS is also partnering with Las Vegas’ Ford Country to give away a car a week to four players beginning on Tuesday, November 10 until December 7.
PLAYSTUDIOS is the developer and operator of award-winning casual games for mobile and social platforms. Its collection of original and published titles is powered by the company’s groundbreaking playAWARDS loyalty marketing platform, which enables players to earn real-world rewards from a portfolio of global entertainment, retail, technology, travel, leisure, and gaming brands across 15 countries and four continents. Founded by a team of veteran hospitality, technology, and gaming entrepreneurs, PLAYSTUDIOS brings together the best of mobile gaming with an innovative loyalty platform in order to provide its players with an unequaled entertainment experience and its partners with actionable business insights. To learn more about PLAYSTUDIOS, visit playstudios.com.
playAWARDS is an innovative, scalable, and cost-efficient loyalty marketing platform that connects the world’s leading entertainment, retail, technology, travel, leisure, and gaming companies with a valuable, highly-engaged audience of mobile and social gamers. By integrating branded content and promotional offerings into a portfolio of top-ranked PLAYSTUDIOS casual mobile apps, playAWARDS keeps its rewards partners top-of-mind while converting entertaining digital impressions into real-world brand engagement. Created by award-winning game developer PLAYSTUDIOS, the playAWARDS platform also provides partners with a powerful suite of management and analytics tools that offer deep, actionable insights into audience engagement and program performance. To learn more about playAWARDS, visit playstudios.com.
Rossetti Public Relations