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  • PLAYSTUDIOS Again Bridges The Divide Between The Virtual And The Real

    In-Game 3D Character takes the Ice Bucket Challenge for ALS

    Burlingame, CA – August 27, 2014 – PLAYSTUDIOS, a game development company focusing on free-to-play casino games, today announced that it’s Buster character from their popular New York-New York game took the ALS Ice Bucket Challenge. The company believes that he is the first virtual personality to step up and support this very real cause. The company will also be making a donation directly to the ALS Association and has challenged three of its major rivals to dump some ice and some cash as well.

    “Connecting the virtual and real is what we do,” said Andrew Pascal, CEO of PLAYSTUDIOS. “The Ice Bucket Challenge was a great opportunity for us to engage our fans and our competitors in support of another wonderful cause – the ALS Association. We chose Buster because he’s from New York and a huge Yankees fan. So Lou Gehrig holds a very special place in his heart.”

    Buster, from the New York-New York game said, “I’ve really enjoyed my time inside the world that PLAYSTUDIOS has created for all of us. But every now and then, I just get a feeling like there’s gotta be somethin’ more to all this. So when they told me about this charity ice thing, I jumped at the chance to help out. Or should I say ‘I dumped’ at the chance? Get it – ‘Dumped’? That was funny, right?”

    The video of Buster’s Ice Bucket Challenge can be found here.

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    About PLAYSTUDIOS

    PLAYSTUDIOS is the developer of award-winning casual casino games for mobile and social platforms, including POP! Slots, myVEGAS Slots, myVEGAS Blackjack, and my KONAMI Slots. Founded by a team of veteran gaming and technology entrepreneurs, PLAYSTUDIOS produces engaging apps that combine the best elements of popular social games with established casino gaming mechanics, allowing players to enjoy an ever-growing library of content and the opportunity to earn an unrivaled selection of real-world rewards from more than 70 iconic hospitality, entertainment, and leisure brands across 15 countries and four continents. In addition to connecting its rewards partners – MGM Resorts International, Wolfgang Puck, Resorts World, House of Blues, Gray Line Tours, and Hippodrome Casino, among others – with millions of players worldwide, the company’s groundbreaking playAWARDS platform provides advanced performance metrics and unprecedented insight into today’s gaming audience.

    Media Contact

    Rossetti Public Relations

    playstudios@rossettipr.com