Facebook App Goes Mobile, Expands Show, Dining, and Retail Rewards
Burlingame, CA and Las Vegas, NV – November 6, 2013 – PLAYSTUDIOS today announced the global release of myVEGAS Slots for iOS and Android – the first mobile game offering real-world rewards to players. This move brings the proven success of PLAYSTUDIOS’ social casino gaming model from the web to mobile devices. More than 100,000 players have already redeemed over $10 million worth of real-world rewards as part of the program offering on the web. PLAYSTUDIOS expects to increase its market reach by 200 percent with the launch of myVEGAS Slots for mobile devices. myVEGAS also added four new Rewards Program partners to the roster, including Cirque du Soleil, House of Blues, Sugar Factory and the Las Vegas Monorail Company.
“We’re excited to bring our unique blend of compelling games and real-world rewards to mobile players everywhere. Nothing in the Apple or Android marketplaces captures the fun and value of Las Vegas as faithfully as myVEGAS. Now mobile players everywhere can enjoy the aspiration, entertainment, status, and comps that make Las Vegas so great,” said Andrew Pascal, Founder, President and Chief Executive Officer of PLAYSTUDIOS. “Launching our new app is a huge step forward for us as we connect with a rapidly expanding, increasingly global, mobile audience.”
Tom Mikulich, Senior Vice President of Business Development for MGM Resorts International, said, “MGM Resorts International is focused on providing memorable customer experiences through our world-class resorts, restaurants, and shows. The mobile launch of myVEGAS Slots represents a significant opportunity for our rewards partners within M life. It allows us to provide a unique and accessible way for our customers to engage with brands they already love – and to discover new ones that will equally delight.”
myVEGAS Slots is a free-to-play mobile casino gaming destination, developed by PLAYSTUDIOS. Players can earn points by playing a wide variety of slot games, including Mirage, Excalibur, New York New York, Frontier Fortune, Pirates Cove, Luxor and more. In each game, audiences play for the chance to accrue chips, loyalty points, status and real-world rewards. In addition, players can earn special bonuses by advancing through their own virtual Vegas by completing fun challenges, puzzles and battle rounds.
PLAYSTUDIOS has captured the essence of Las Vegas by offering an expansive collection of real-world rewards from a variety of resort, entertainment, and leisure companies. myVEGAS is the only casino game destination where players can redeem points for free Las Vegas rooms, meals, show tickets and more from some of the hottest resorts in town, including Bellagio, ARIA, MGM Grand, Mandalay Bay, The Mirage, Monte Carlo, New York-New York, Luxor, Excalibur and Circus Circus.
PLAYSTUDIOS carefully curates the collection of partners and rewards that are offered to its players, ensuring that each reward fits the vision and market positioning of the game. For this reason, the company is thrilled to welcome Cirque du Soleil, House of Blues, Sugar Factory, and Las Vegas Monorail to its portfolio.
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PLAYSTUDIOS is the developer of award-winning casual casino games for mobile and social platforms, including POP! Slots, myVEGAS Slots, myVEGAS Blackjack, and my KONAMI Slots. Founded by a team of veteran gaming and technology entrepreneurs, PLAYSTUDIOS produces engaging apps that combine the best elements of popular social games with established casino gaming mechanics, allowing players to enjoy an ever-growing library of content and the opportunity to earn an unrivaled selection of real-world rewards from more than 70 iconic hospitality, entertainment, and leisure brands across 15 countries and four continents. In addition to connecting its rewards partners – MGM Resorts International, Wolfgang Puck, Resorts World, House of Blues, Gray Line Tours, and Hippodrome Casino, among others – with millions of players worldwide, the company’s groundbreaking playAWARDS platform provides advanced performance metrics and unprecedented insight into today’s gaming audience.
About MGM RESORTS INTERNATIONAL
MGM Resorts International (NYSE: MGM) is one of the world’s leading global hospitality companies, operating a portfolio of destination resort brands including Bellagio, MGM Grand, Mandalay Bay and The Mirage. The Company also owns 51% of MGM China Holdings Limited, which owns the MGM Macau resort and casino and is in the process of developing a gaming resort in Cotai, and 50% of CityCenter in Las Vegas, which features ARIA Resort & Casino. For more information about MGM Resorts International, visit the Company’s website at www.mgmresorts.com.
ABOUT THE HOUSE OF BLUES
With 38 owned/operated clubs and theaters, The House of Blues Entertainment portfolio, a division of LiveNation, is wide-ranging including the legendary Fillmores and the intimate House of Blues clubs throughout the United States. House of Blues Entertainment is the country’s pre-eminent live music venue collection featuring state-of-the-art sound and lighting technology in one-of-a-kind custom designed environments aimed to bring fans and artists together in unparalleled musical environments.
ABOUT THE LAS VEGAS MONORAIL
The Las Vegas Monorail is a quick and convenient connection to the Las Vegas Strip, linking riders to the city’s world-class restaurants, shows, shops, clubs, hotels and casinos. In just 15 minutes, Monorail riders can travel the length of the legendary Las Vegas Strip in a safe, clean and climate-controlled environment – without the hassles of traffic or wasted time. The Las Vegas Monorail system has seven stations: MGM Grand; Bally’s/Paris Las Vegas; Flamingo/Caesars Palace; Harrah’s/The Quad; Las Vegas Convention Center; LVH Hotel & Casino; and Sahara Avenue. As Las Vegas’ “green” transportation system, the Monorail’s electric, zero-emission trains deliver customers to their destinations quickly and comfortably. For more information on the Las Vegas Monorail or where to purchase tickets, call 866-4-MONORAIL / 866-466-6672; visit lvmonorail.com; or pick up a Monorail Magazine, available at all Monorail stations.
ABOUT SUGAR FACTORY
Sugar Factory isn’t your average sweet spot. The brand has made confections part of popular culture and has turned sweets into the latest designer accessory. Sugar Factory’s signature Couture Pop collections have already hit the red carpets in the hands of celebrities at major events in Miami, Los Angeles, New York City and Las Vegas. Kim Kardashian, the Pussycat Dolls and Britney Spears are now endorsing their very own Couture Pops, and are just part of the buzz that has made Sugar Factory a staple in such national media as People, OK!, Us Weekly, In Touch Weekly, NBC’s “Today Show” and more. The Sugar Factory brand has become an instant hit across the country – offering everyone a sweet escape. Sugar Factory currently has stores located at The Mirage Resort and Casino, MGM Grand and Miracle Mile Shops inside Planet Hollywood Resort & Casino. For more information please visit www.SugarFactory.com and follow on Twitter at www.twitter.com/SugarFactory.
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Rossetti Public Relations